What The Footie: Joe Foster on Founding Reebok, Sports Marketing & Leadership

On Football and Business Podcast, What The Footie, Joe Foster, Founder of Reebok breaks down the business of football.

This week’s What The Footie Podcast is with Joe Foster, Founder at Reebok.

In this exclusive, Paul & Joe discuss Reebok's growth story, the future of sports marketing, how sport influences streetwear, Reebok making a return into football, sport as an entertainment business, building a winning high-performance culture and where he thinks Authentic Brands Group can take Reebok over the next decade.

In Today’s Episode You Will Learn:

1) The future of sports marketing.

2) How to create a winning high performance culture.

3) The future of Reebok under the umbrella of Authentic Brands Group...

What The Footie is the football and business podcast that goes behind the scenes. From the backroom staff to the board of directors, click here to listen to the biggest agents, directors and deal-makers in the game.

What The Footie: Amanda Goodwin on Coaching Georgia Stanway, Keira Walsh & Ella Toone

On Football and Business Podcast, What The Footie, Amanda Goodwin, Talent Technical Coach at The FA breaks down the business of football.

This week’s What The Footie Podcast is with Amanda Goodwin, Talent Technical Coach at The FA.

In this exclusive, Paul & AJ discuss talent identification, player development, creating pathways, the future of women's football and the legacy post-the success of the Euros. As well as AJ's time at Blackburn Rovers, over the course of a decade, where she played a pivotal role in Georgia, Keira and Ella's football development and education.

In Today’s Episode You Will Learn:

1) How to create player pathways and develop talent?

2) The art of coaching and what AJ learnt from working with some of the Lionesses that won the Euros.

3) Where the future of women's football lies...

What The Footie is the football and business podcast that goes behind the scenes. From the backroom staff to the board of directors, click here to listen to the biggest agents, directors and deal-makers in the game.

What The Footie: Akin Solanke-Caulker on Working with Haaland & the Future of Sports Agency

On Football and Business Podcast, What The Footie, Akin Solanke-Caulker, Founder & CEO of The Athletic Network breaks down the business of football.

This week’s What The Footie Podcast is with Akin Solanke-Caulker, Founder & CEO of The Athletic Network.

In this exclusive, Paul & Akin discuss his recent work with Erling Haaland, the marketability of footballers, our love for US sports culture and how football is crossing over with other sports and industries, as well as the growth of and the commercial opportunities for the women's game and the future of sports agency.

Check out Part 1 with Akin back in Episode 25.

In Today’s Episode You Will Learn:

1) How athlete brand building and sports marketing work?

2) Why cross-pollination is the most important word in athlete brand building?

3) Where the future of sports agency lies...

What The Footie is the football and business podcast that goes behind the scenes. From the backroom staff to the board of directors, click here to listen to the biggest agents, directors and deal-makers in the game.