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On Football and Business Podcast, What The Footie, Debbie Cook CEO at Grimsby Town FC breaks down the business of football.

football and business podcast

This week’s What The Footie Podcast is with Debbie Cook, CEO @ Grimsby Town FC.

In this exclusive, Paul & Debbie discuss the challenges of navigating up the pyramid, building a sustainable football club, creating and designing strategies, the day-to-day role of a CEO, making data-driven decisions and taking emotion out of decision-making, new partnership with the Twenty First Group, Gareth Jennings' new role as Strategic Advisor to the Board, the relationship between of the Head of Recruitment/Board/Head Coach, the new EFL TV deal, beating Luton Town and Southampton in the FA Cup and so much more.


In Today’s Episode You Will Learn:


1) The realities and challenges of running an EFL club...


2) Data-driven decision-making and driving innovation across all departments within a football club...


3) In depth insight into wider football business topics that are on the horizon (i.e. the 3pm blackout/new EFL TV deal, independent regulator & more).


What The Footie is the football and business podcast that goes behind the scenes. From the backroom staff to the board of directors, click here to listen to the biggest agents, directors and deal-makers in the game.

On Football and Business Podcast, What The Footie, Davide Stevenson breaks down the business of football.

football and business podcast

This week’s What The Footie Podcast is with David Stevenson, former Head of Academy Recruitment & Analysis at Rangers FC and Head of Scouting & Performance Analysis at the Scottish Football Federation. David is currently a Lecturer in Sports Management at the University of Stirling.

In this exclusive, Paul & David discuss the evolution of performance analysis, getting by-in from players and coaches, how analysis differs in an academy environment vs a 1st team environment, how performance analysis fits interacts with other high performance departments, how to effectively communicate with players, technology, scanning in football, tactical innovation and so much more.


In Today’s Episode You Will Learn:


1) The evolution of performance analysis in football...


2) How to effectively communicate complex and technical information to players, coaches and managers...


3) In depth insight into wider football innovations (i.e. analysing new formations/systems, the growing research and importance of scanning & more).


What The Footie is the football and business podcast that goes behind the scenes. From the backroom staff to the board of directors, click here to listen to the biggest agents, directors and deal-makers in the game.

On Football and Business Podcast, What The Footie, Liam Scully CEO at Lincoln City FC breaks down the business of football.

football and business podcast

This week’s What The Footie Podcast is with Liam Scully, CEO @ Lincoln City FC.


In this exclusive, Paul & Liam discuss the challenges of navigating up the pyramid, building a sustainable football club, creating and designing strategies, the day-to-day role of a CEO and what they get up to in the off-season, leveraging the loan system (Brooke Norton-Cuffy), multi-sport ownership, the importance of Landon Donovan’s role as Strategic Advisor to the Board, the golden triangle of the Sporting Director/CEO/Head Coach, the 3pm blackout/new EFL TV deal, what FA Cup replays mean for clubs in the EFL and so much more.


In Today’s Episode You Will Learn:


1) The realities and challenges of running an EFL club...


2) Creating and driving vision, innovation and imagination across all departments within a football club...


3) In depth insight into wider football business topics that are on the horizon (i.e. the 3pm blackout/new EFL TV deal, FA Cup replays & more).


What The Footie is the football and business podcast that goes behind the scenes. From the backroom staff to the board of directors, click here to listen to the biggest agents, directors and deal-makers in the game.

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