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What The Footie: Tatjana Haenni on the Growth of the NWSL & Women's Football

On Football and Business Podcast, What The Footie, Tatjana Haenni Chief Sporting Director at the National Women's Soccer League (NWSL) breaks down the business of football.

football and business podcast

This week’s What The Footie Podcast is with Tatjana Haenni, the NWSL's Chief Sporting Director.

In this exclusive, Paul & Tatjana discuss the NWSL's ambition to be the world's number one women's football league, creating and designing strategies, what it takes to be a new NWSL franchise, the social movement in the USA which has contributed to athlete investors investing in teams (Serena Williams & Patrick Mahomes), creating player pathways, the growth of the league, the challenges, Tatjana's 30-year experience of driving the growth of women's football forward, what's needed next and so much more.

In Today’s Episode You Will Learn:

1) Why the NWSL is one of the fastest growing sports leagues in the world...

2) How to develop a talent pathway and drive best practices/strategies within women's football...

3) In depth insight into wider football business topics that are on the horizon (i.e. expansion teams in the NWSL, new women's football competitions, athlete investment into the NWSL & more).

What The Footie is the football and business podcast that goes behind the scenes. From the backroom staff to the board of directors, click here to listen to the biggest agents, directors and deal-makers in the game.


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