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What The Footie: Debbie Cook on Grimsby Town, Using Data Effectively & Leadership

On Football and Business Podcast, What The Footie, Debbie Cook CEO at Grimsby Town FC breaks down the business of football.

football and business podcast

This week’s What The Footie Podcast is with Debbie Cook, CEO @ Grimsby Town FC.

In this exclusive, Paul & Debbie discuss the challenges of navigating up the pyramid, building a sustainable football club, creating and designing strategies, the day-to-day role of a CEO, making data-driven decisions and taking emotion out of decision-making, new partnership with the Twenty First Group, Gareth Jennings' new role as Strategic Advisor to the Board, the relationship between of the Head of Recruitment/Board/Head Coach, the new EFL TV deal, beating Luton Town and Southampton in the FA Cup and so much more.


In Today’s Episode You Will Learn:


1) The realities and challenges of running an EFL club...


2) Data-driven decision-making and driving innovation across all departments within a football club...


3) In depth insight into wider football business topics that are on the horizon (i.e. the 3pm blackout/new EFL TV deal, independent regulator & more).


What The Footie is the football and business podcast that goes behind the scenes. From the backroom staff to the board of directors, click here to listen to the biggest agents, directors and deal-makers in the game.

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