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On Football and Business Podcast, What The Footie, Association of Sporting Directors CEO, Dan Parnell breaks down the business of football.

football and business podcast

This week’s What The Footie Podcast is with Dr Dan Parnell, CEO @ Association of Sporting Directors and Senior Lecturer at the University of Liverpool where has worked with some of the best Sporting Directors in the game such as Michael Edwards, Stuart Webber, Dan Ashworth, Kevin Thelwell and more.


In this exclusive, Paul and Dan discuss the the challenges that Sporting Directors face, why it is important for them to be on the board, the fan/media scrutiny, how you measure success, Kevin's new role at Everton FC, how Liverpool FC have built one of the best models in the game and so much more.


In Today’s Episode with Dale Vince You Will Learn:


1) What the inner workings of the elite football clubs in the world is like and how the Sporting Director fits into the organisational culture and structure.


2) The pressure and challenges that Sporting Directors face.


3) How to build high-performing and successful teams behind the scenes in football.


What The Footie is the football and business podcast that goes behind the scenes. From the backroom staff to the board of directors, click here to listen to the biggest agents, directors and deal-makers in the game.

On Football and Business Podcast, What The Footie, Forest Green Rovers Chairman Dale Vince breaks down the business of football.

football and business podcast

This week’s What The Footie Podcast is with Dale Vince, Chairman at Forest Green Rovers, the World’s greenest club and the League 1 leaders.


In this exclusive, Paul and Dale discuss the challenges of running an EFL club, why sustainability and financial sustainability are important aspects of the modern game, ownership tests, regulation in football, the 3pm Blackout, working with the UN and so much more.



In Today’s Episode with Dale Vince You Will Learn:


1) The importance of sustainability and financial sustainability in the modern game.


2) How Forest Green Rovers went from being on the verge of bankruptcy in the Conference to building a globally renown football club and brand.


3) The challenges that owners, chairmen and directors face in running an EFL club and navigating through the pyramid, from driving commercial revenue to building a new stadium.


What The Footie is the football and business podcast that goes behind the scenes. From the backroom staff to the board of directors, click here to listen to the biggest agents, directors and deal-makers in the game.

On Football and Business Podcast, What The Footie, host Paul Musa breaks down the business of football.

football and business podcast

This week’s What The Footie Podcast is all about the 3pm Blackout, the rule that means matches in England are prohibited from being shown between 14:45 and 17:15 on Saturdays.


Is it finally time to remove it? How do we protect the pyramid and attendances whilst finding ways to engage the modern day fan? Is the rule outdated, given the savvy and new ways for clubs to generate revenue beyond just matchday revenue?




In Today’s Episode You Will Learn:


1) The rationale behind the 3pm Blackout.


2) The savvy and modern ways in which clubs across England can generate revenue beyond just matchday revenue.


3) The redistribution of wealth across the football pyramid and how by removing the blackout this can be improved.


What The Footie is the football and business podcast that goes behind the scenes. From the backroom staff to the board of directors, click here to listen to the biggest agents, directors and deal-makers in the game.