• Paul Musa

What The Footie: Dr Daniel Parnell on Working With The Best Sporting Directors In The World

On Football and Business Podcast, What The Footie, Association of Sporting Directors CEO, Dan Parnell breaks down the business of football.

football and business podcast

This week’s What The Footie Podcast is with Dr Dan Parnell, CEO @ Association of Sporting Directors and Senior Lecturer at the University of Liverpool where has worked with some of the best Sporting Directors in the game such as Michael Edwards, Stuart Webber, Dan Ashworth, Kevin Thelwell and more.


In this exclusive, Paul and Dan discuss the the challenges that Sporting Directors face, why it is important for them to be on the board, the fan/media scrutiny, how you measure success, Kevin's new role at Everton FC, how Liverpool FC have built one of the best models in the game and so much more.


In Today’s Episode with Dale Vince You Will Learn:


1) What the inner workings of the elite football clubs in the world is like and how the Sporting Director fits into the organisational culture and structure.


2) The pressure and challenges that Sporting Directors face.


3) How to build high-performing and successful teams behind the scenes in football.


What The Footie is the football and business podcast that goes behind the scenes. From the backroom staff to the board of directors, click here to listen to the biggest agents, directors and deal-makers in the game.