• Paul Musa

What The Footie: Fabien Allègre on Fashion, Michael Jordan & Taking The PSG Brand Global

On Football and Business Podcast, What The Footie, Fabien Allègre, Chief Brand Officer at Paris Saint-Germain breaks down the business of football.

football and business podcast

This week’s What The Footie Podcast is with Fabien Allègre, Chief Brand Officer at PSG. Since 2008, Fabien has played a pivotal role in PSG's groundbreaking collaborations with brands like Nike Jordan, BAPE, Dior & Levi's.


In this exclusive, Paul and Fabien discuss how and why the Jordan collaboration came about, how PSG continue to lead the way in the new era of fashion and entertainment intersecting with football, how PSG's star studded players over the years from David Beckham to Kylian Mbappe fit into their vision for taking the PSG brand global and so much more.


In Today’s Episode You Will Learn:


1) Why PSG continue to lead the way in the new era of fashion & entertainment intersecting with football?


2) The major key behind their commercial success.


3) Where the future opportunities lie in football x fashion x entertainment and PSG's ambition to continue to transcend sport.


What The Footie is the football and business podcast that goes behind the scenes. From the backroom staff to the board of directors, click here to listen to the biggest agents, directors and deal-makers in the game.